In today’s post, you going to learn how to start a dropshipping business in Nigeria with little to less investment and even if you’re a complete beginner.
Truth be told, dropshipping is still regarded as one of the best and easiest ways to make money online in Nigeria or any part of the world.
This is because it requires little to no experience to get started and not to talk about how capital friendly it is. It allows you to start a global e-commerce business with the ability to sell to any part of the world.
It doesn’t matter if you have the normal 9–5 pm daily routine job, having a dropshipping store could be another source of income that makes in money passively.
Mind you, there’s no limit to the kind of income you can make, the sky is always your limit so far you know the proper way to scale it up.
When it comes to dropshipping, one of the most popular websites that come to mind is AliExpress.
Reason being that AliExpress is a huge website to source products and have it shipped to your customers without any of your money involved.
Cool, isn’t it?
This is the reason why dropshipping is such a popular business model. It gives you the ability to sell products without your own capital.
However, the major misconception about dropshipping in Nigeria is that products shipped from AliExpress (China) take several weeks before it reaches the buyers.
This isn’t totally true anymore, because there have been ways to handle the long shipping time through ePacket delivery and other means.
And besides, you could be in Nigeria and sell to other countries which is actually the fun of the business.
What is Dropshipping & How It Works In Nigeria
There are three major players when it comes to dropshipping. They include:
- The Supplier
- The final consumer or your customer.
Dropshipping is a business model whereby you sell a product to your customer while you don’t have the product inventory or stock.
Instead, the supplier of the products is the one who keeps product inventory and responsible for the packaging and shipping of products to your customers.
You only pay the supplier after a customer must have paid for a product on your dropshipping website.
However, you’ll be the one to handle customers’ complaints which of course will be transferred to AliExpress by you.
Why Starting a Dropshipping business in Nigeria is a Perfect Idea
Starting a dropshipping business in Nigeria totally makes sense because it requires little or no experience plus it’s capital friendly.
It doesn’t stop your normal work as it almost completely automated through the help of tools like AliDropship Plugin for WordPress.
Meanwhile, one of the beauties of starting a dropshipping business in Nigeria is that you’ll have the opportunity to market your products to any country.
Provided they have the option of the ePacket shipment which will allow your customer to receive their products faster.
Here are few other reasons why dropshipping is a good business to start from Nigeria. They include:
who doesn’t like to make money while they sleep? Trust me, it’s a good feeling to wake up in the money and see notifications of customers who paid you while you sleep.
No Products Inventory:
another beauty of this business is that you don’t have to keep the inventory of these products. All you need do is list products on your website and have the product order sent to your supplier once a customer pays you.
No Shipping of Products:
you don’t have to handle products logistic as well, everything that as to do with packaging and shipping is also handled by the supplier. Yours is to market the products and make money.
Determine your Income:
you could determine your worth by making drop shipping your additional source of income. It doesn’t stop you from doing your other business.
How to Start a Dropshipping business in Nigeria in 5 Simple Steps
By now, I’m sure we must have understood the basics of dropshipping. So, the next step is to take action.
Below are the five simple steps to start a dropshipping business in Nigeria:
- Find a Product to Sell
- Build Your Dropshipping Website
- Market Your Products
- Send Orders to Supplier
- Repeat Step 3 & 4 to Make More Money
Step 1: Find a Product to Sell
Just like any other business out there, you have to determine what you want to sell on your website. I understand this step can be confusing for some people but it’s always good you a nice product to sell.
A product niche is a group of related products in the same category. Going for this kind of product will allow you to be able to target a specific audience.
There are over 200 million products on AliExpress that you can explore by categories. Go through them and choose the ones that interest you.
Another option is if you can lay hands on a local supplier in Nigeria. You could also contact them to start a business with them.
But in this case, your business will be limited to Nigeria but at the time, you’ll have a faster delivery system since it’s domesticated.
Read How to dropship on Jumia to learn more about this.
Mind you, if you have a product niche in mind, always do well to research the products. Some markets are over-saturated already and trust me you don’t want to get yourself into that.
You can use Google trends to your own advantage. It lets know how trendy a product is and with this, you can easily deduce if a product is going to do fine.
Step 2: Building Your Dropshipping Website
After you’ve determined the products you want to sell, you need an e-commerce website to showcase your products.
For this, there are two options. It either you build your store >>Shopify<< or you use the popular WooCommerce.
Shopify is a perfect store builder even great for a complete newbie, but the monthly fee for Shopify and other apps to run the store could come up a bit pricy.
But once the income starts rolling in, you won’t have to bother about the monthly fee, because that will have been sorted out already.
which is WooCommerce and what I recommend is relatively cheap compared to Shopify.
For that, you’re going to need the AliDropship Plugin for building your dropshipping website with WordPress. However, you need a domain name and web hosting to fully create your dropshipping website.
For this, the best we could recommend is BlueHost! It comes with a free domain name, free SSL certificate and 30 days money-back guarantee.
An advanced alternative to this is ordering a custom website from AliDropship which is virtually the best option.
This way, the AliDropship team will do extensive niche research for you and build your website accordingly. This website will come with products ready to start selling immediately.
The hard work is already done for you.
However, if the website is built by you, the AliDropship plugin will integrate your website with AliExpress and allows you to import products to your website with just a click button.
In addition, while adding products you want to sell the AliDropship plugin will also show you the supplier score. Try as much as possible to avoid supplier below 90 scores, always go for 90 and above.
Step 3: Market Your Products
This step is very important because as a new store no one is going to know about your business. This means you have to push the products to your potential buyers and can only be done through marketing.
I’ll talk about a few platforms and ways to market your store as a new store owner. They include:
- Google Adwords
- Facebook Marketing
- Email Marketing
This is still one of the most effective means to generate your first sale while getting started. This is because Google only showcases your advert to interested buyers.
For anyone to see your ads on Google means they’ve probably searched for that product before and when they see it they are most likely to make a purchase because this is what they are interested in already.
The only shortcoming to Google ads is that they are more expensive compare the Facebook ads.
Here is a comprehensive article on how to set up your Google ads for your dropshipping website.
I only recommend running Facebook ads after you must have run a few Google ads and have enough traffic to your website.
Always make sure you have your Facebook pixel install on your website immediately you finish setting up your website and before you run any ads.
This way you will be able to target your traffic or run a lookalike ad. Facebook is always good for retargeting.
Instagram is another place to market your products you can start with Instagram influencer and have them promote your products to their followers. This can also generate an amazing result with less cost for it.
I’m sure you know the importance of email marketing. Try as much as possible to collect your customer email and remarket them via sending out emails.
You can create a free bait offering for them and ask their email address in return for that.
Or do a free cross-sell give them a product for free and ask for their email address, there are various ways to do this you just have to be creative.
Writing a blog post around the products you’re selling is another way to generate free sales from search engine traffics.
This will not only boost your sales but also create massive awareness for your brand.
Step 4: Send Orders to Suppliers
After marketing your products the next thing is to start generating sales that need to be fulfilled.
If you’re using the AliDropship plugin you don’t have to worry because most of the works are already done for you. Once you have an outstanding order all you have to do is forward them to the supplier with just a click button.
There’s a note that will be sent automatically with the order via the plugin that’s going to notify the supplier that you’re dropshipping.
So, your customers won’t have to discover that the products are from AliExpress which is good for business. With the AliDropship plugin, you can send as many orders as you have.
Step 5: Repeat Step 3&4
This is very simple you just have to keep doing what you’ve been doing already which is steps 3 and 4 and start making as much money as you want.
For the issues of payment gateways in Nigeria, merchants can now use Paystack to receive payment online in naira and in USD.
Or better still use PayPal!
Ready to give it a try? Learn more about getting a custom ready store from >>AliDropship<<